TELL A VISION

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INTRODUCTION

Leverage is a great weapon in the hands of a crafty entrepreneur. It can be a great tool in the hands of an author too. All six types can and should be used if one wishes to succeed. Above all though I believe it is the network and relationship leverage that seals the deal. 

LEVERAGE 

While reading Elon Musk’s book, I noticed two classical ways a business can be built: a) with your own capital like Elon Musk did with SpaceX, or b) through financial leverage, like Tesla was built when Elon was brought on board. 

Reading further along I realized the amount of leverage a company usually needs to be successful. Leverage is necessary to succeed in the end. Many entrepreneurs fail to scale as exponentially precisely because they lack leverage. And I am not talking about financial leverage alone.

At one point it is wise to use leverage as much as possible. That way you can focus on doing what you genuinely enjoy and get quicker results. 

We know different types of leverage: 

• financial leverage

• time leverage

• technology and systems leverage

• communications and marketing leverage

• network and relationship leverage

• experience and knowledge leverage.

By far the most known and used one is of course the financial one. But the other types are also very valuable, perhaps even more so.

TELL A VISION

Pastor Craig Hill says that provision follows, and pursues vision. The word provision means “for vision” as he further states. 

For it to come to pass though, we sometimes need to tell a vision. More specifically tell our vision. That is exactly what Elon Musk did multiple times, and what others did to get funded by him. 

Every large project will eventually require us to reach out and tell our vision if we plan to see traction. And besides it is not said for nothing that if we want to go fast, we should go alone. But if we want to go far we should go together. 

USING LEVERAGE AS AN AUTHOR

As a writer, you can use leverage too. By far the most wanted is of course the financial leverage. We can be granted a grant to write by one of the many funds that exist or we can land a contract with a traditional publisher. 

To gain more time freedom, we can employ someone to join us as a fellow writer at least for smaller projects. We can ask experts to collaborate with us by asking them to write on their expertise and add it as a separate chapter. 

Technology and system leverage is on the trend what with AI storming every aspect of our lives. Besides AI there are apps and programs which help us with writing, formatting, editing, spelling, and other aspects. 

We can leverage other people for our PR and marketing. We can also leverage other people's audiences and communities by collaborating with them. That way we do not need to build our traffic all alone. 

By communicating with other authors and publishers and building networks, relationships, and especially a digital presence we can open ourselves up for collaborations, sponsorships, and other connections. 

Last but not least is the knowledge leverage. Knowing our expertise, our niche, and having experience and certain skills will lead us to better-paid opportunities and potential collaborations and sponsorships. 

While I believe the majority are focused on financial leverage, it is the network and relationships leverage that is the deal breaker in my opinion.

CONCLUSION

Provision follows vision. It might require us to tell our vision to receive it. There are different types of leverage, with the financial one being the most known. As writers, we too can utilize all the different types of leverage and should do so if we wish to succeed. As already repeated a billion times: “If you want to go fast, go alone; if you want to go far, go together.”

Until next time!

SOURCES

1. Image by wix.com.